Discover the fundamentals of strategic storytelling and develop compelling narratives for your business that attracts, informs, inspires and influences your ideal customers. 

This is not a passive tutorial you'll learn to create 10 pieces of content
When it comes to engaging communication 
You need to become a Storyteller
Learn how to translate your customer's journey and persuade your audience to take action.

Does any of this sounds like you?

Have you started writing content, but feel like you're posting into the void?

Do you have plenty of ideas for your business, but struggle to communicate them to your audience?

Do you find yourself second-guessing your marketing?

21 Days of Stories was created for you


Story structures aren't just for books and movies. Our brains are hardwired to react differently when we are able to communicate curiosity gaps and leave our audience, connected, inspired, educated, and challenged. 

You don't need to be a good writer to be a good storyteller. You just need the right framework

Strategic Storytelling crafts your content that follows your customer's journey. These powerful micro-stories make your business memorable, impactful and compelling. 


Work on your business website, email,  lead magnet, social media content, newsletters and blogs.  Structure your communication into a storyline that connects your business vision and draws in your passive audience. 


Bespoke Training

Hi I'm Vivien and I specialise in strategic communication I have over ten years of experience in public relations and marketing and in the past 2 years have worked with business founders helping them engage with their audiences and promote business growth online 

Recent alumni's have:

  • created and promoted their recipe book

  • launched their own intensive educational curriculum

  • developed a membership program for a global community

  • pitched to get investment for their start up

21 DAYS OF STORIES Challenge Overview and schedule

Discover the art and science of strategic storytelling for your content

Session 1: What is Strategic Storytelling?

  • Discover the elements and principles that construct great stories.

  • Story Arcs

  • Story Structures

Session 2: Think like a Storyteller

  • Your Audiences Journey

  • Pain points, objections, questions, emotional drivers, and triggers

  • Character Narrative

Session 3: Frameworks

  • Persuasive Writing

  • Copywriting: Hooks and headlines 

  • Build Urgency Create Curiosity

  • Benefits & Features

  • Show don't tell

Session 4: Content Strategy

  • Aligning your content

  • How to build a story funnel

  • Feedback

What our Alumuni says

Wen Chi C.

Founder & Life Coach

San Diego, USA

Hi, Vivien!

Thank you so much for your brilliant guidance! I surprised myself how far I have come.

I have learned so much in such short period of time! My new website will look so much better - it’s a night and day transformation!!!

Thank you so much for all of your help and brilliant guidance!!! You are truly a Godsend to me!!!

Jules S.

Executive Director

California, USA

I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien. She helped me refine my pitch for my org and abbreviate my why for founding the org. Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

Christian O.

Marketing Communications Manager

Wisconsin, USA


It was great to work with Vivien. She is very professional, knowledgeable and a great listener. She provided our organisation with great insights and solutions. Vivien made me feel comfortable during our discussion and was overall very supportive and responsive through the process. If you need support with your branding, internal/external communication, she is the person to connect with. Overall grateful for this experience and the outcome!


You will receive:

  • 4 Live 60 min sessions with examples, activities, tasks and Q&A student sessions 

  • Daily Guided Walkthroughs to help build your confidence and skill in creating engaging and compelling communication.

  • Step-by-step story structures to help you communicate your ideas clearly

  • Templates and frameworks to help you generate ideas 

You will leave with:

  • 21 stories 

  • Accountability 

  • Pro: A Storytelling life skill and strategic mindset 

  • Con: You will become that person who dissects movie storylines

$579 $479 USD

Next Cohort January 2023


Is 21 Days of Stories right for me?

I specialise in working with service providers who want to grow their business and improve their communication with their customers. If your goal is to get your passive audience to click, subscribe, buy and share - then this course was created just for you. 

What this is not:

This challenge is not for you if you are looking to learn SEO or keyword strategies, and video content. 

This is not for you if you are happy with your current business progress

How much does this cost?

Most live courses charge upwards of $2000 I wanted to keep 21 Days of Stories accessible. The full price of the course is  $579 but we are running an early bird offer of $479.

What if I change my mind?

We get it Life happens! Your enrolment is protected by my 5-day full -money-back guarantee.

Contact us with the subject "Cancellation" with your name for a full refund. All other refunds will be reviewed case-by-case with eligibility of a 25% refund 48 hours before the Program begins.  You may wish to request to move your enrolment to a different date. Unfortunately, due to the nature of our training and consultations, we won't be able to refund any money for sessions already started.

What is the time commitment?' If you're wondering whether you'll have enough time in the day or week to do this course. We run 1 live 60 minutes session per week as well as provide you with a self-paced reading schedule. 

Each task has a 45-60 minute daily commitment - I believe this is the minimum time needed to build strategic storytelling into a communication habit and tool.

Is there any support if I get stuck?

Everyone is assigned their own drop-in folder where you will receive your weekly assignments. You can also drop in any work for me to review and give recommendations. 

What if I can't attend the live session

We do our best to accommodate the different time zones and provide a morning or afternoon session. If you can't attend we record each session and distribute them to you with detailed notes and transcripts.  


What if I can't afford the course? 

We do our best to make this course affordable but we know not everyone is able to join.

We have several scholarships available for each cohort and you can contact us here for more information

Join me as I peel back the curtain on Strategic Storytelling and learn how to structure your communication that:
Positions your Business
Builds an audience

Attracts your Ideal Clients

Prices will increase in December