4 Great Ways to Position Yourself as an Expert


When others see you as the expert, then your business naturally becomes the "Go-to" business even in an overcrowded market.

But how do you do it?

When you are the face and voice of your business your recognition is essential to the health of your business.

It's important to ensure you have clarity in your “purpose” before you try and establish yourself as an expert in your market. When your business has a solid service and track record it will make it easier to gain trust and establish your credibility.


1. Write a book

There's a reason this is top of my list. Having the prestige of being an author builds instant authority. But this does take time. Not everyone can write a book and not everyone should write a book. Think about what knowledge or perspective you add to your industry. Do your research and take a writing course if needed.


Pro Top tip: Write your main expert topic the one you specialise in and then split those into 5 subtopics, turn them into a question and you'll have your chapter headings and subheadings.

For example Personal Branding - How to find your Purpose? Why you need a Personal Brand? What is your Why? How to identify your Personal Brand? What do you want to be remembered for?


2. Guest Posting

This is another great way to build an audience and establish credibility. The goal is to get published in a high-authority blog or website. Make sure what you write offers value to the readers. Consider whether there are any gaps in your niche that you can write about. It can be a new perspective or a controversial view. Collaborate with someone who shares similar values and target audience.


3. Take part in an interview

Interviews are a great way to share your expertise. You can get invited, or you can reach out and ask. These days with podcasts and video blogs having a conversation with someone is a good way to share things you wouldn’t normally think to share. It can allow you to deep dive into a subject giving value to the listeners as well as becomes a very organic way to share your expertise without selling. Unlike holding your own webinar you can answer specific questions as well as personalise the interview to cover a variety of topics.


4. Public Speaking

Public speaking can sound scary - but if you’re a service provider business owner you may not realise that you're already doing this. Of course, there's a difference between talking with clients on a regular basis and to a larger audience. But with confidence – and if you imagine you’re just talking to another client – it can feel much easier. You can join a community to help you practice your Public speaking. Write down notes and practice. Don't use buzzwords or jargon. Be knowledgeable about your audience and don't take yourself too seriously.


Although these 4 ways may seem intimidating with the right mindset establishing yourself as an authority and an expert is a natural progression of your business and helps you to remain top of your audience's mind. It makes it easier for you to gain your customers' trust and respect and creates a sustainable business model.


At CUCO we help entrepreneurs, thought-leaders, business leaders and team executives communicate their Big ideas and Key business messages that win over their clients and get their audience to lean in.

Plan and deliver memorable presentations and pitches that take your audience on a compelling journey. Make an impact, inspire others to take action and spark conversations.