How to simplify complex content



Have you ever tried to explain something complex in a simple way - only to find you’ve confused your audience even more. A thread about threading your sentences.


Threading is When you thread your sentences together by connecting a new concept to an old one or one that your audience is already familiar with. Each new concept is linked to the previous sentence and ensures your audience follows along.


Your story starts to flow like a funnel where it moves from broad (general) to narrow (specific). By improving the flow you'll also improve the readability of your writing


This technique works well with data and technical information.







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