How to simplify complex content

Have you ever tried to explain something complex in a simple way - only to find you’ve confused your audience even more. A thread about threading your sentences.

Threading is When you thread your sentences together by connecting a new concept to an old one or one that your audience is already familiar with. Each new concept is linked to the previous sentence and ensures your audience follows along.

Your story starts to flow like a funnel where it moves from broad (general) to narrow (specific). By improving the flow you'll also improve the readability of your writing

This technique works well with data and technical information.

At CUCO we believe in helping non-creative business leaders bridge the gap between them and their audience. When you're ready - consider exploring how we can help you.

Follow me on Linkedin and Twitter for more communication tips that help boost your message and attract your audience.