You're at a large networking event and in the crowd you spot the CEO of your dream company. You've always wanted to work with them. You work up the courage to go over. They are surrounded by other eager attendees.
“Hello,” you say "I really admire your company..."
The CEO smiles and asks “and What do you do?”
Most people find it hard to think of what to say when put on the spot. We are often so good at talking about the weather, holidays, pets and our children that when we are asked to just talk about ourselves we can turn into a rambling illogical mess - and more so when the pressure is on to deliver an introduction that can be the difference between landing your next big opportunity or scaring away your customers, which is why preparing a personal statement or elevator pitch beforehand is vital to your success.
Unfortunately, the reality is, most people's introductions sound more like a resume or sales pitch and in the business world today where customers want to do business with people a sales pitch is the last thing anyone wants to hear first.
"I'm a social media marketer. I have previously worked at....
"I'm the founder of 1st Page and we are the number 1 digital marketers in the country. I have helped over 200 businesses achieve 1st page listing on Google search result page...."
Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” Between the age of 18-21 to help support my studies, I worked part-time as a temp, this meant on any given work assignment I was always the newbie. One trick I learned was to always introduce myself before anyone else had the chance to. That way I got to define how I wanted to be remembered. I didn’t know it back then but in marketing terms, we would call it a personal statement or an elevator pitch. I still use this trick now.
Personal statements are brief statements that summarize what you do, why you do it and what sets you apart from others in your market or field. Your personal statement will be the first thing that people will associate with you if they find you online. They will evaluate the way you introduce and market yourself when considering hiring, partnering, working or collaborating with you. Think of it as your unique selling proposition.
Having a standout personal statement will help you organise the key points of who you are and showcase your value to your audience. It can open up doors and are a great way to introduce yourself from speaking engagements, job interviews, social media bios and are just good for overall business.
A personal statement for a bio differs from a written personal statement needed for interviews, job applications etc. A bio is typically 1-3 sentences. It should be short and catchy and contain enough information to show your personality and convey your values in a compelling way that makes others want to know more about you. It should sum up your experience, your skills, and your passion so that people want to know more about you.
Firstly here's What your statement isn't:
Your Personal Statement is not your mission statement for life or your personal mantra.
Avoid any hype such as ‘unbelievably talented’ or ‘the best salesperson you'll ever meet,'
Avoid using clichéd words and generic phrases like ‘results-driven’, ‘self-motivated, ‘highly organised’ and ‘team player’.
Don't use buzzwords or jargon, use the language your audience uses. Remember that every word in your statement has to earn its place.
Stop selling and start showing. Use phrases that add value with specific detail e.g. ‘I recently spoke at a sustainability conference....
Find some great examples of personal statements.
Think of someone you know with similar experiences and goals to you.
Does your statement sound just like theirs?
What can you do to make yours more distinctive?
A good foundation for your statement starts with a simple formula.
THE FORMULA Verb + Market + End Result
CHOOSE YOUR VERB
Describe what you do and use power words that help you stand out. like transform, unforgettable as well as the usual Help, Promote, Build, Teach,
I am very passionate
I inspire them to take action
I live by
I transform/build/promote/teach/empower/elevate/ skyrocket
IDENTIFY YOUR TARGET MARKET?
Who are you aiming your services at? What is your niche? Is there a particular industry, geography, age demographic? Try to stay focused on a sector of the market. You can name them in your statement.
small business owners,
WHAT'S THE END RESULT?
A personal statement is solution-oriented. What does your customer gain or benefit? -
Think about the results your customers want to achieve. You can also add quantitative results or set a time limit as well as describe your process.
Transforming your website and getting more leads through SEO analysis
Retaining your customers and diversifying your income streams for greater Business Growth
A calmer home and better communication.
A healthier lifestyle in 3 months
Once you've put the foundations to your personal statement, depending on your audience, you can start crafting it into a longer statement. You can rearrange the order but just make sure you cover those main points.
"I help your small business in Boston make a big impact by optimising your operations"
"I teach entrepreneurs how to utilise their social media platforms to grow their brand."
"Brands hire me to build disruptive business growth strategies"
"I empower singers to find their voice and deliver their message"
"I help workplaces identify their best communication channels within the workplace"
“I’m a fearless, globally savvy business leader with over 10 years of experience. In 4 months I can accelerate your revenue and drive brand growth.“
"I solve your workplace problems. I transform your team by focusing on management leadership, communication and processes."
If you feel inspired by those personal statements, try crafting your own.
Your Elevator Pitch
An elevator pitch (so-called because it should be short enough to get your message across, even during a quick elevator ride!) is a prepared persuasive speech that allows you to introduce yourself or your business and spark an interest in what you do. It is similar to a personal statement but mostly used when you are asking something from your audience this could be an investment, their time, etc. However, the goal is to earn a second conversation, not to convince the person to purchase.
To get more comfortable with an elevator pitch, prepare the basic personal statement framework and adjust it to your situation.
1. Introduce yourself
All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Greet your audience in a way that’s appropriate for the occasion. You can go formal for a business pitch or keep it more casual for a fun event. You can add your company and your role.
You might want to consider getting inspiration from the following:
What was the greatest challenge you’ve faced in your life? How did you overcome it, and/or what did you learn from it?
What are you most passionate about?
What skills, talents, or expertise do you have?
How does your background or identity affect your life?
Add a good conversation-starter Use an interesting fact about yourself or your career that holds their attention.
2. Present the problem and highlight your solution
Grab their attention. Open your elevator speech with something captivating and relatable. For instance, identify a common point of interest or problem. Although most people already know they have a problem you still need to show them that you understand their pain points. Relate those problems back to your audience in a clear and simple way. Your solution is the most important part of your elevator pitch. It should present the answer to their problems. This is the part where you show them why they need your help. For example: "I help you prioritise your time so you can manage your operations and get more hours in the day to do what you really love."