Don't think about Pink Elephants!


When I said: Don't think about Pink Elephants - did you think about pink elephants?

That feeling when someone tries to tell you what to think or do and you automatically want to resist that feeling is what psychologists call reactance.


Reverse psychology is a tactic used to get people to do an action that is opposite to what is being said by giving people the right to say no and making them feel the decision is theirs. In psychology, the appearance of choice increases compliance with the request.


Here are 4 Reverse Psychology Tactics you can use today.


1 . Ask "NO-based questions"

Whereas the Foot in the Door technique gets your potential clients to say yes asking NO-based questions makes your potential customer qualify themselves by saying no.

People often feel safer saying "no." because they don't want to say "yes". They're unsure of the outcome. You know what I mean - we've all been there.

So instead of asking: "Would you agree to do X?" Ask: "Would you be against doing X?"

2/ The "negative" consequence of the positive

This creates a positive risk that amplifies the believability of the statement.

"Warning: If you apply these 4 tactics in this newsletter, you'll get more clients than you can handle."


3/ First the Bad News and then the Good

Most writers start with the Good news before they state the bad news hoping the positive will take the pain of the bad. But reversing your message leaves your audience remembering the positive outcome

"[positive statement] but [negative statement]", and then reverse it.

For example, This nutrition program will make you feel less bloated, but it'll take 2 weeks.

Reverses: It'll take 2 weeks, but this nutrition program will make you feel less bloated.